Inspire with Digital Signage –
Pictures say more than 1000 words. Therefore, digital signage inspires customers and visitors, supports sales, takes customer information and interaction to a new level, or creates advertising contacts.
Digital signage refers to the use of digital displays for the targeted communication of information, advertising or content in public
space, at the point of sale or within companies. The contents can be centrally controlled, dynamically adapted and played out in real time –
from a single screen to groups of screens to large-scale video walls. This creates a flexible and effective means of communication that makes brands visible and improves customer experiences. But digital signage can do more than just advertising. In combination with existing systems
such as video surveillance (CCTV), access controls or electronic article surveillance (EAS), intelligent overall solutions are created that combine security,
information and brand communication:
This is how digital signage becomes an integral part of a networked, modern store concept – with real added value for security, efficiency and customer experience.
Signage in Product Information
Digital content can inform customers in the sales area, arouse interest and react interactively.
Signage as a “Digital Advertising Poster”
Wherever there is public traffic, digital signage creates important advertising contacts.
Signage as a Customer Magnet
Posters and placards were yesterday. Today, digital messages create moving and moving moments.
Signage Helps Customers and Visitors
Whether as a wayfinding system, image display or promotional poster – digital signage attracts attention.
Signage as an Experience
You decide on the content, the video content. This can be displayed indoors or outdoors on a screen, a video wall up to 360° immersive video walls and inspire visitors.
Digital Signage at the Point of Sale
Digital media such as images, videos, texts or live streams tell stories, create emotional experiences and strengthen your brand image directly at the point of sale. Especially where customers make decisions, digital signage offers the opportunity to inform, convince and draw attention to products or offers in a targeted manner. Because modern sales areas have long been more than just product presentations. They are experience spaces in which brand messages, orientation aids and sales impulses must be visible at the right moment. Digital signage delivers this content flexibly and centrally controlled – whether seasonal campaign, product innovation or live information from the store.
Thanks to intelligent systems, content can be adapted in real time – for example, according to the time of day, location or visitor frequency. This enables highly relevant communication that is oriented to the actual situation in the store and is therefore better perceived. At the same time, brand messages can be presented uniformly across all branches, with room for individual accents on site. Functional aspects such as wayfinding, digital price labeling or interactive consulting can also be intelligently mapped by digital signage. This creates a holistic customer experience that informs, inspires and actively supports sales.
Interactive Communication – Content that Adapts to the Customer
Digital signage opens up completely new ways of customer interaction: Via touch display or gesture control, your customers themselves determine which information they would like to deepen. This new form of interaction creates proximity, trust and increases the shopping experience as well as the dwell time at the point of sale.
Modern systems analyze situational factors and adapt content in real time. This turns a screen into an intelligent communication channel that shows the right content depending on the situation. Typical application scenarios for interactive digital signage solutions are:
Digital signage thus becomes an individual experience platform that reacts to needs, provides orientation and actively intervenes in the purchasing process.
Digital Signage Unfolds its Effect with Minimal Effort
Whether individual displays or large-format video walls, digital signage achieves maximum impact with minimal effort. Even with just a few components, a professional system can be set up that plays out content dynamically and in a targeted manner – regardless of location, format or scope. The technical implementation is deliberately kept lean: Each display unit is supplied with the desired content via a player. The connection is flexible via LAN, WLAN or LTE – without complex cabling or additional infrastructure. Digital signage can also be seamlessly integrated into existing environments.
With an intelligent setup assistant, commissioning is quickly done. The management of the contents is optionally carried out directly by you or is completely taken over by WG GLOBAL. This gives you full control or frees up space for your day-to-day business. The combination of simple technology, high flexibility and convincing effect makes digital signage a powerful means of communication that achieves great effects with little effort. Personal, modern, impressive – this is how strong brands communicate today.